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Mad Marketing Mums
If marketing your business online feels like walking barefoot through a field of Lego, this is for you. Introducing the Mad Marketing Mums Podcast - A *realistic* marketing podcast for time-pressured parents in business. In this podcast, you'll discover the essential marketing tactics you need to grow your service-based business with social media, with actionable tips and sustainable strategies that are realistic for time-pressured parents who run their own business. Episodes include a blend of content marketing strategy with a time-saving focus, marketing mindset, best-practice tips for Instagram, TikTok, LinkedIn, and more, plus conversations with industry professionals such as Todd Collins, Suz Chadwick Austin Armstrong, Jade Tambini and Dennis Yu. You'll walk away with actionable tips and feeling empowered to make marketing decisions that work for YOU and your lifestyle - not for an algorithm!
Mad Marketing Mums
Marketing Your Business During Tough Economic Times with Fi Johnston
Marketing is a non negotiable in your business at the best of times however, when times are tough, it is often the first thing to get slashed from business budgets.
As we record this episode, there's a lot of talk in the media and on socials about the economy - including cost of living pressures, inflation, and interest rate hikes that are putting pressure on families and businesses alike.
It's hard to avoid the doom and gloom right now.
If you’re feeling the pinch in your business, you may feel tempted to wrap yourself in a blanket and hide yourself away from the world.
However, as our special guest, Fiona Johnston from Peach Business Management, explains, it's time to lean into your marketing now, more than ever.
This episode covers:
- Why it's short-sighted to reduce marketing spend when times are tough;
- How your business strategy (and business model) impact marketing decisions;
- Revenue streams - is it better to diversify or double down?;
- Business silver linings to come out of a troubled economy.
Find out more about Fi and read the full shownotes at https://www.madmarketingmums.com/episode34
Connect with us:
- Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
- Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au
