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Mad Marketing Mums
If marketing your business online feels like walking barefoot through a field of Lego, this is for you. Introducing the Mad Marketing Mums Podcast - A *realistic* marketing podcast for time-pressured parents in business. In this podcast, you'll discover the essential marketing tactics you need to grow your service-based business with social media, with actionable tips and sustainable strategies that are realistic for time-pressured parents who run their own business. Episodes include a blend of content marketing strategy with a time-saving focus, marketing mindset, best-practice tips for Instagram, TikTok, LinkedIn, and more, plus conversations with industry professionals such as Todd Collins, Suz Chadwick Austin Armstrong, Jade Tambini and Dennis Yu. You'll walk away with actionable tips and feeling empowered to make marketing decisions that work for YOU and your lifestyle - not for an algorithm!
Mad Marketing Mums
EP 42. How To Make an Impact on Social Media in 2024 - Summary of the Sprout Social Index™
We read The Sprout Social Index™ so you don’t have to!
What is the Index? It’s an annual report created on behalf of Sprout Social (a social media management software provider) that outlines key social media trends and data that you can use to inform your marketing strategy and business decisions.
The 2023 report is a compilation of survey responses from 1800 consumers and 900 marketers to determine how consumers feel and where marketers can make the most impact on social media.
In this episode we summarise the key takeaways and what they mean for your small business marketing.
This episode covers:
- How the pandemic changed the way we socialise, research, browse and shop;
- Why consumers follow brands online (and what type of content they want to see);
- What makes a brand memorable and how you can improve your customer experience online;
- What consumers really think of AI; plus
- Other ways you can utilise social media - not only as a communication channel
Read the full shownotes and access links and resources mentioned in this episode at https://www.madmarketingmums.com/episode41
Connect with us:
- Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
- Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au
