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Mad Marketing Mums
If marketing your business online feels like walking barefoot through a field of Lego, this is for you. Introducing the Mad Marketing Mums Podcast - A *realistic* marketing podcast for time-pressured parents in business. In this podcast, you'll discover the essential marketing tactics you need to grow your service-based business with social media, with actionable tips and sustainable strategies that are realistic for time-pressured parents who run their own business. Episodes include a blend of content marketing strategy with a time-saving focus, marketing mindset, best-practice tips for Instagram, TikTok, LinkedIn, and more, plus conversations with industry professionals such as Todd Collins, Suz Chadwick Austin Armstrong, Jade Tambini and Dennis Yu. You'll walk away with actionable tips and feeling empowered to make marketing decisions that work for YOU and your lifestyle - not for an algorithm!
Mad Marketing Mums
Ep 49. The Power of Podcasting with Laura McRae
Have you ever thought about starting a podcast? Perhaps you've been put off by the tech or worrying about the sound of your own voice.
In this episode, we delve into the world of podcasting and discuss why it is such a useful marketing tool to grow your small businesses - by providing a platform to showcase expertise, connect with a broader audience, and establish meaningful relationships with potential clients (without the need to email them!).
Joining us for this chat is Laura McRae from Podcast Support Services, a Podcast Manager who helps small business owners with "all the things" - from ideation to editing to guest management.
Covered in this episode:
- How a podcast can support your business? And is it just for service-based businesses?
- The first thing you should do when considering podcasting
- Laura's tech stack and what you need to get started
- Podcasting "must dos" and don'ts
- Ideas to monetise your podcast; plus
- Why Laura doesn't believe in reading out your guest bio!
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To read the full show notes for this episode and access Laura's free training, visit the Mad Marketing Mums website.
Connect with us:
- Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
- Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au
